Roadmap to launch
Aug & Sep
Prep season. Learn products & ingredients, get familiar with the company, build relationships, create resources.
Oct 1
Pre-registration opens. Reserve your founding partner place — live support for the U.S. moment.
Oct 24
Miami · Fresh Experience Day. First official U.S. event. Founder packs hoped around this window.
Nov 2
Products launch. Customers can order.
YOUR SPROUT

Watch it grow.

Your story, a few people you'd actually want beside you, and the facts.

Roots 0/3 Checks 0/0
Growth 0%
WHAT'S NEXT

One small thing.

We'll point you at the next quiet step — no overwhelm, no homework list.

YOUR PATH · STEP BY STEP
YOUR SPROUT

Watch it grow.

Your story, a few products you’d actually talk about, who you tell, and who grows with you. One step at a time.

Roots 0/3 Checks 0/8
Growth 0%
WHAT'S NEXT

One small thing.

We'll point you at the next quiet step — no overwhelm, no homework list.

YOUR PATH · STEP BY STEP
02

Pick Your First Few

Products you’d actually talk about

Your story is personal. This step puts a few products behind it — not a catalog quiz. Open Learn, peek at one product so you know where the facts live, then heart 2–3 you’re looking forward to.

YOUR SHORTLIST
03

From the Heart

A post from your story — not a ready-made caption

Use the story you crafted here to write one true post — something you’d actually say to a friend. Curiosity, not a pitch. Nobody posts it for you.

YOUR STORY SO FAR
Pull from the story above. Leave it messy. A real moment beats a polished caption.
04

Who You Tell

People you tell about the products

Write the names here, one per line. Friends who care about fresh formulas, the coworker who asks what you’re using, family who reads every label. Five is a real start.

Who you tell

Who loves the products?

Not a pitch list. People you’d actually text when something clicked for you.

Priya, Mom, Sam from yoga… first names are enough. Add more anytime.
05

Who Grows With You

People who grow beside you — before it’s real

This is just names, so you can see who grows with you. Hopeful is fine. Three people is enough to continue.

A sketch

Who might grow with you?

Close friends, that group chat, someone always curious about what you’re building.

Jess, Aunt Carol, Megan from the gym… don’t filter yet.
01

Plant Your Roots

Before you share a single thing, get clear on your own story.

Everything you'll share later grows from this. Not a brand script — your words. Why this, why now, why you. These three answers grow roots underground as you write. After Roots, each checklist item you finish sprouts the plant above ground.

What you type here is private — no one else sees it.

Kids, a weird ingredient list, wanting simpler routines — whatever is true for you. Messy is fine.
How you heard about it, what made you pause, what felt different. Keep it ordinary and true.
This is your go-to when someone asks "wait… what are you doing?"
YOUR STORY SO FAR — SAY IT OUT LOUD ONCE
KEEP IT CLEAN
Keep your story about your experience and your values — not what a product cured or fixed. "This is the standard I've been looking for" is yours to say. "This healed my ___" is a health claim, and those cause real problems as we head into the US launch. The checker under each box will nudge you if a word could read as a claim.
Saved ✓
02

Pick Your First Few

What you’d actually share — products · your voice

Your Roots are personal. This step puts a few products behind them — not a catalog quiz. Heart 2–3 you’re looking forward to in Learn, then open Talking fresh once so real chats feel less blank.

STORY + KNOWING
You’re building a shortlist you’d actually mention — and a little judgment for conversations. That combo is your unique story with product knowledge under it.
YOUR SHORTLIST
Saved ✓
03

Your Patch of Ground

A simple home base that's yours — in your voice, not a copy of anyone else's.

Your info page is the first link you send someone curious. Copy the link from Leads.

GROWTH STEP · YOUR PAGES

Curious people land on your page, leave their name, and show up only in your inbox. Sign in so the link is locked to you, then copy it from Leads.

  1. Sign in (so the page is yours)
  2. Your share link is ready
  3. Preview the page
Pull straight from your Roots. This is the first personal thing a visitor reads. After you leave this step, you’ll change it under Leads.
Your info page

Open the page to see it the way a visitor does. Look, the home about, and which products you show are edited under Leads.

KEEP IT CLEAN · READ BEFORE YOU PUBLISH
Don’t copy the official Ringana page — or anyone else’s landing page. Yours should look and sound like you: your story, your voice, your photos where you can. The personal part is what no corporate (or borrowed) page can replicate.

Tie product talk to real data or your own honest experience. “Here’s what I noticed using it” is fine. Specific health or medical claims are not — they trip platform filters and attract regulator attention.
Saved ✓
04

Map Your Grove

Customers first. Dream tree if you're building.

If you're sharing Ringana more like an affiliate — products, recommendations, your link — focus on the customer lane. If you're building a business with people beside you, sketch your dream tree too. Either path is valid.

Customers · start here

Who'd love the products?

People who'd care about fresh formulas, clean ingredients, or what you're using — even if business talk isn't their thing.

Label-readers, skincare friends, the coworker who always asks what you're drinking, neighbors who care about what's in their cabinet.
Dream tree · optional

Who might grow with you?

Sketch people you'd love beside you — before it's real. Tap 🌱 / 🌳 when they say yes. Same tree as Grove → Dream tree. Skip if you're mostly sharing products for now.

🌱 dream🌳 said yes+ under them
Saved ✓
PICK A TEXT THAT SOUNDS LIKE YOU

Four warm openers. Copy one, then rewrite until it sounds like something you'd actually send. The only rule: no pressure, ever. Product chat and partner chat can use different tones — trust your gut.

FROM YOUR TEAM
You're not pitching these people on day one. You're inviting them to be first — whether that's products, the mission, or both. Big difference.
Saved ✓
05

Post Studio

Five types to learn. Draft three here to continue — posting them is the next step, on Calendar.

🌿🌿🌿🌿🚪 Share value a few times → then one soft invite

These aren't brochure posts. They're built for how social works now: saves, comments, unfinished stories, and honest caveats — not hype. Open a type, learn it, then write your version in the draft box.

To continue this step, draft three things: a curiosity post, one helpful share (behind the scenes, honest note, or values — any one of those three counts), and a soft invite. Marking 3 as Posted happens on , not here.

Ready-made drafts live under . Facts in .

Saved ✓
PLAN · POST YOURSELFTEAM DATES

Calendar

Team dates.

0 dated
SOLID FOUNDATION

You grew a solid foundation.

Amazing job. You’ve built a real base for your business. Now lean on the other resources in First Seeds.

FAVORITE PRODUCTS
WHAT'S NEXT

Open Learn for clear facts. Use Leads when you’re ready to share a link. Unlock All in anytime for Calendar, Post Studio, and Grow Your Grove.

CLARITY · NOT HYPE

Learn

Are we excited? Absolutely. Excitement doesn't replace due diligence. We want everyone here equipped to decide with clarity — not pressure.

PLEASE REMEMBER
Some details can still shift. When they do, The Fresh Grove will share the update. What's below is current guidance.
FAQs

Straight answers when someone asks.

OUR PROMISE
Not through hype. Not through exaggerated claims. Through education, transparency, and honest conversation.

Why Ringana

What makes the products and the business different — how they treat the planet, and the three words they actually live by.

Company facts

Shareable truths — heart the ones you’d actually mention. They show up on Calendar as Favorite facts, next to Favorite products.

What makes the products different

It's not one slogan — it's a stack of intentional decisions. Ready-to-adapt posts live in Calendar → Post vault (and Post Studio on All in).

What makes the business approach different

Products first. Education over pressure. Optional team building. Full posts in Post Studio when someone asks.

Sustainability, for real

Most brands add a green line to the box. Ringana built the company around how the product is made, packed, and shipped.

Made to order

They manufacture what was actually ordered instead of filling a warehouse and hoping it sells. That means less overproduction, less sitting around, and less “make it last three years on a shelf” chemistry. Freshness and waste are the same decision.

Short dating on purpose

Products have an expiration date, like food. That’s the proof they didn’t load the formula with long-shelf synthetic preservatives so it could live in a warehouse.

Vegan, no animal testing

The fresh range is vegan. They don’t test on animals.

What they leave out

No microplastics. No nanoparticles. No synthetic preservatives. No mineral oils in the freshness story. That’s a formulation choice with an environmental side: less of the stuff that hangs around in water and soil.

Glass that’s meant to come back

Skincare goes in glass with an airless pump, not a one-and-done plastic bottle. Empty glass bottles are returned, cleaned, and filled again. Reuse, not “recyclable if someone happens to recycle it.”

The wrap isn’t a throwaway carton

Glass is wrapped in organic cotton instead of a basic box. That’s padding, a reusable cloth, and less cardboard in the trash.

Shipping, as little as possible

Packaging follows “as much as necessary, as little as possible.” Where it’s safe, they use recycled materials in shipping (including recycled cardboard and recycled plastic). They have the packaging checked for recyclability and they’re raising the share of recycled plastic over time.

The Austrian campus runs on green power

The Fresh Factory in St. Johann in der Haide uses 100% green electricity. They also generate power on site (solar and geothermal).

They measure the whole chain

They publish a full sustainability report (FRESH IMPACT) with climate, packaging, water, and people numbers — not a one-page “we care” PDF.

Certified systems, not just a badge on one SKU

The Austrian company runs an ISO 14001 environmental management system and ISO 9001 quality management. Many products are COSMOS-certified.

More organic over time

They prioritize organically grown plant materials and are raising that share (their published aim is more than half by 2030).

Land they actually protect

They’ve partnered to help expand the Dürrenstein-Lassingtal wilderness area in Austria — old forest taken out of use, not a tree-planting photo op.

Ingredients that were almost waste

Some actives are leftovers given a second life — upcycled. The plant already existed. They put it to work instead of growing something extra.

  • Fruit-seed grains — raspberry, apricot, and pomegranate in FRESH scrub
  • Apple peel — in FRESH clarifying booster, to refine the look of pores
  • Sea buckthorn — the INCI calls it upcycled; in FRESH clarifying booster
  • Plankton for the eye area — FRESH eye cream, FRESH skin perfecting cream, and FRESH lifting booster
The three words

FRESH · TRENDSETTING · EXCELLENCE

Leaders

Notes, docs, and links exclusively for leaders. Things here are not to be shared outside of our leaders.

Leader FAQs

Same answers as the Leader FAQs category in the regular list — so you can find them in either place.

Compensation plan

The full plan and a walkthrough of how it works.

Understanding the compensation plan

Talking fresh

In-the-moment judgment for real conversations — steal the structure, write it in your voice.

Shareable tool

The Fresh Match

A short quiz. They get a match. They come back to you.

Send this to people who already know you. They answer a few questions about skin, supplements, and where they’re starting. They get a match, and each product opens on your webshop.

Add your webshop and customer code in Settings. Then this link opens every product on your shop, with your code on the results.

Copy to send it one-to-one. Add your webshop and customer code first so their products open on your shop.

ALSO IN THE FRESH SHELF

The same quiz lives in the Fresh Shelf app for clients and potential clients. When they’re in your Clients tab, you can see their quiz results there.

This page is how you send it. Their app is where they take it. You still have the conversation — the quiz just gives them a place to start.

SHARE GUIDANCE

Don’t post this to the internet. No mass stories, no ads, no treating it like a funnel.

Good uses right now

  • Someone who’s been asking where to start
  • After they leave their info on your lead page
  • Your email list — people who already opted in
WHEN THEY COME BACK WITH RESULTS

If they send a screenshot or “I got ___,” they told you something specific. Don’t pitch. Ask what landed — or what didn’t.

Then tell the truth about timing: these aren’t in the U.S. yet, and you’ll ping them when they are. Pre-launch, that’s the next step you can actually keep.

If you haven’t used something yourself, say so. Tell them what’s actually for sale, and get them on your list or lead page if they want a heads-up when the rest arrives.

If the match feels off, say so. It’s a starting point, not a diagnosis.

THEIR SHOP LINK

The copied link is theirs alone. It carries the webshop and customer code saved on their account. Someone can take the quiz without the Fresh Shelf, open any product on that partner’s Ringana shop, and redeem the code in the cart.

HOW YOU BUILD

The business

Joining and training, in one place.

TEAM LINKSSAVE AND SHARE

More resourcesResource library

Content to share, the Founding Circle for people still learning, and the partner page once they’re registered.

The PDFs, the team boards, and the groups.

Content hub E-Co Team Boards The full Evergreen Co boards — a content sharing hub. Grab what fits, then make it yours. Open boards → Official team page Evergreen Co. | Partner Community The official team page. Join once you’ve registered as a Ringana partner within our team. Open group → Share to learn Ringana USA | Evergreen Co. Founding Circle Share this with potential clients and partners who want to learn more. Open group → From Ringana Product Prices + Points The U.S. points table — each product’s price and points. Open table →
FROM THE BOARD

Words to share

Copy a block, then make it sound like you. Photos and videos stay on the board.

LINKS · SHARE THE HUB

Resources

Share the hub, grab something to post, and send people somewhere that feels like Evergreen.

FAQs

Straight answers when someone asks.

HOW YOU WORK

Training

The 4×4, Talking fresh, and more on the way.

A foundation, how you get paid, real conversations, events you host, what you post, and how you stay steady.

The 4×4, the compensation plan, and more on the way.

Coming soon Mindset How you stay you — and stay in motion — when the business gets loud. Coming soon
Coming soon Mindset How you stay sure of yourself, and keep getting stronger. Coming soon
IN THE ROOM

In person connection

Plan a Fresh date, then the trainings for being with people.

HOW YOU GET PAID

Compensation plan

From Ringana Compensation plan video series Ringana’s Online Academy series — how the compensation plan works. Open series → USA prices Product Prices + Points The full U.S. points chart — every product, with its price and its points. Open table → From Ringana Compensation plan video series Ringana’s Online Academy series — how the compensation plan works. Open series → More in-depth training coming soon
COMPENSATION PLAN

Comp Plan Basics - Target 1-4

SOCIAL MEDIA

Social media training

SOCIAL MEDIA

Social media training

SOCIAL MEDIA

Boards In Stories

IN THE ROOM

In-person events

IN THE ROOM

Connecting With Professionals

IN THE ROOM

Beauty Bingo

THE LINE

Products

PRODUCTS

Supplement Training

IN THE ROOM

1:1 Connections

IN THE ROOM

Fresh Dates

EVERGREEN CO

Your team

Who’s on your tree. Tap a name, or + to open a branch.

FOR PEOPLE WHO ARE CURIOUS

Leads

They leave their name and how to reach them. Everything lands only in your inbox.

Sign in so this page is locked to your account. Leads only land in the inbox for the email you’re signed in with — that’s what keeps everyone’s lists from getting mixed up.

THE FRESH GROVE

What’s new

Announcements for the grove, and messages sent to you.

EVERGREEN CO

From the hub

Notes, polls, and what’s posted for everyone on Evergreen.

Loading…

YOUR ROUTINE

Fresh skincare steps

The order to use them. A booster mixes into the serum. Pick the one that matches the skin in front of you. This is a routine, not a diagnosis.

YOUR CLIENTS

Your clients

This tab connects to The Fresh Shelf. Share it with anyone interested in the products.

THE FRESH GROVE

Grow Your Grove

The people building alongside you — check in, cheer them on, watch the family grow.

DREAM TREE

Who you’d love beside you. Edit anytime.

🌱 dream🌳 said yes+ under them

© 2026 First Seeds · Made for The Fresh Grove

This resource was created for people committed to joining The Fresh Grove at the official Ringana USA launch — and for those who want to partner with you in sharing this mission. Please don’t share or post the link as a public link, and don’t share it with anyone who hasn’t already expressed interest in the business.

First Seeds is a Fresh Grove team prep hub, not something published by Ringana corporate. Guidance here can still shift as launch details firm up.